Even in 2021, there’s no secret recipe for success. No single formula works for every business. But many of the successful ones do have at least one thing in common — they embrace video marketing.
According to HubSpot Research, over 50 percent of consumers want to see videos from brands more than any other type of content. Given that about 78 percent of people watch videos every week and 55 percent watch them every single day, it only makes sense that video should be central to marketing campaigns — particularly for small- to medium-sized businesses. The people have spoken. To be blunt, if you don’t have quality video content, you’re missing out on a massive opportunity. Read more...
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