Swiss luxury watch maker H. Moser & Cie knows how to rustle some feathers. In 2019, for example, the company launched a mechanical watch that looks like the Apple Watch but has no hands, with the only way to tell the time being listening to the sounds it makes.
Now, the company has a new watch, and it's perhaps even more infuriating than the hands-less one. The new Swiss Alp Watch Final Upgrade does have hands (phew) and sports a similar Apple Watch-esque aesthetic, but its seconds display — consisting of a shaded disc made up of openings in the dial — resembles Apple's "loading" icon.
That's right, the watch looks like it's permanently loading something. Read more...
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