Etsy sellers are furious about the website's new advertising scheme, which will impose huge fees on some sales. What's worse, certain users aren't even allowed to opt out.
Etsy announced two new updates to its advertising model in a February 26 blog post. Firstly, the ecommerce website is removing Google Shopping ads from its current advertising tool Etsy Ads, meaning sellers who use it will only have advertised listings on Etsy. The changes take effect immediately, so it’s particularly disappointing for sellers already in the middle of advertising campaigns.
However, Etsy won’t stop advertising on Google entirely, which brings us to its second, much more controversial change: the introduction of Offsite Ads. Read more...
More about Advertising, Ecommerce, Etsy, Commerce, and Fees
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